Sony ‘Paint’: The Explosions of Colour that Covered a Glasgow Estate | BBC Scotland News
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In July 2006, Sony filmed a Bravia TV commercial at the Queen’s Court flats in Glasgow, Scotland, using 70,000 liters of eco-friendly paint to showcase vibrant colors. Directed by Jonathan Glazer, the 60-second ad featured paint explosions and a clown, cost £2 million, and won a 2007 award. The flats were demolished in January 2007 after filming and cleanup. | Historyinmemes
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Sony ‘Paint’: The explosions of colour that covered a Glasgow estate
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Sony’s Exploding Paint Ad Filmed in Glasgow! 🎨📺
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The Sony Bravia ad, directed by Jonathan Glazer, transformed a derelict Glasgow housing estate into a vibrant canvas using 70,000 liters of eco-friendly paint, blasted via pyrotechnics. Planned by agency Fallon, the £2 million campaign for Sony’s LCD TVs involved three months of testing, 10 days of filming with a 250-person crew, and extensive cleanup. The slow-motion explosions, synced to a minimalist score, emphasized vivid colors—perfectly aligning with the “Colour like no other” tagline. Lau
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The Day Sony Turned Glasgow Into a Real-Life Rainbow #Sony #Bravia #NoCGI #RealEffects #Marketing
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