For many people, the role of makeup is simple: to look like yourself but just slightly better. This concept—“no makeup makeup”—is popular among Gen Z and TikTok influencers alike, but its genesis actually came decades ago courtesy of Victoria Jackson, an entrepreneur who launched an eponymous beauty line back in the ’80s focusing on that very result. In fact, Victoria is the one who coined the term no makeup makeup—well before it had millions of dedicated social media posts. Tap the link to read