Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek

MrBeast has partnered with Salesforce for Super Bowl 60] on "The Vault," a fourth-quarter spot turning the game into a million-dollar puzzle challenge. Players solve puzzles using Salesforce's Slackbot and send the hidden code via Slack to win. Unlike typical Super Bowl ads relying on celebrity, or absurdity, this one banks on cold hard cash to get people talking. Read more 👉 https://bit.ly/4bFarEN | Adweek

#ad #OlayPartner Trends and buzzy ingredients come and go, but @olay stands the test of time🙌🙂‍↕️ Olay Regenerist Micro-Sculpting Cream and Olay Retinol24 are backed by 70 years of proven science and trusted results 📊 It’s not about chasing what’s new, but choosing what works! 💪 #Skincare | Csapunch