The Joico LumiShine Demi-Permanent Liquid Color 10V is a lightest blonde pale violet shade with no background. It will remove even the palest yellow tones, creating beautiful, ultra-bright blondes. Ideal for toning and glazing/glossing. #lumishine #getglossy #hairjoi #joico #joicoausnz #joicoproducts #hairstylists #haircolourists #hairartists #hairsalons #hairdressers #haircare #hairproducts | Joico Australia/NZ | Facebook
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