This is Hasselblad X1D The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful eno

The Hasselblad X1D-50c is now even more user friendly and customisable with a new function to use the rear screen as a touch-pad to select AF point while viewing through the EVF. Further, the update for the X1D includes the following new features: • Touch-pad selection of AF point • New setting: Live view in EVF only • Custom buttons • New setting: Max aperture (Lens bokeh) • Create new folder • Toggle overlay in Video Live View with display button Download the latest firmware at www.hasselblad.

40 reactions · 4 comments | The Hasselblad X1D II 50c – a camera that creates to inspire. What have you been shooting with your X1D this month? #hasselblad #xsystem | Hasselblad | Facebook