This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising agency Bozell & Jacobs, Fries created this advertising campaign for Metz Baking Company’s Old Home Bread in 1973 Video credit to tobatola | Trucker straight talk.
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This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising agency Bozell & Jacobs, Fries created this advertising campaign for Metz Baking Company’s Old Home Bread in 1973 Video credit to tobatola | Trucker straight talk.
1.9K viewsOct 12, 2018
FacebookTrucker straight talk.
The late great CW McCall and Mavis in the third of the Old Home Bread commercials from late 1970s or early 1980s #cwmcall #convoy | Son's Of Dirt
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The late great CW McCall and Mavis in the third of the Old Home Bread commercials from late 1970s or early 1980s #cwmcall #convoy | Son's Of Dirt
2.2K viewsApr 9, 2022
FacebookSon's Of Dirt
Who remembers C.W. McCall, Mavis and the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café? The series of 60-second commercials was created for the Metz Baking Company back in the 1970s and received acclaim at the 1974 Clio Awards in New York where it was judged “The Best Overall U.S. Television Campaign." Read more ➡️ https://bit.ly/3CcYBfD See all the spots ➡️ https://bit.ly/2QH6Pq0 | Bozell
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Who remembers C.W. McCall, Mavis and the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café? The series of 60-second commercials was created for the Metz Baking Company back in the 1970s and received acclaim at the 1974 Clio Awards in New York where it was judged “The Best Overall U.S. Television Campaign." Read more ➡️ https://bit.ly/3CcYBfD See all the spots ➡️ https://bit.ly/2QH6Pq0 | Bozell
2.1K viewsNov 12, 2021
FacebookBozell
🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image
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🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image
1.3K views9 months ago
FacebookTexas Archive of the Moving Image
1973 Old Home Bread Commercial 1
1973 Old Home Bread Commercial 1
Apr 2, 2022
RollingStoneJoseph Hudak
Truck Stop Chic on Instagram: "C.W. McCall wasn’t a real trucker, but he sure sounded like one. Born Bill Fries, he created the character for an Old Home bread commercial, then turned it into a music career. His talkin’-blues style made Convoy a smash hit in 1975, kicking off a CB radio craze and inspiring a movie. With songs like Wolf Creek Pass and Black Bear Road, he captured the spirit of the open highway. Later, he traded diesel smoke for mountain air, serving as mayor of Ouray, Colorado. #
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Truck Stop Chic on Instagram: "C.W. McCall wasn’t a real trucker, but he sure sounded like one. Born Bill Fries, he created the character for an Old Home bread commercial, then turned it into a music career. His talkin’-blues style made Convoy a smash hit in 1975, kicking off a CB radio craze and inspiring a movie. With songs like Wolf Creek Pass and Black Bear Road, he captured the spirit of the open highway. Later, he traded diesel smoke for mountain air, serving as mayor of Ouray, Colorado. #
684.3K viewsFeb 14, 2025
Instagramtruckstopchic
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