Desert diamonds: a gift from nature, as individual as you. Desert diamonds reveal the beauty and uniqueness of natural diamonds, showcasing a spectrum of hues from warm whites, honey, ochre, whiskey and sunset browns - each shaped by time and the elements. This holiday season, gifting a Desert diamond is gifting something truly unique and as individual as the person who wears it. Discover the campaign on http://spkl.io/Desertdiamonds | De Beers Group

1948: De Beers 'A diamond is forever' campaign invents the modern day engagement ring

The incredible story of how De Beers created and lost the most powerful monopoly ever

For millennia, diamonds have lived at the core of our human history. Born at the heart of the Earth millions to billions of years ago, they have inspired myths, tales and magical beliefs for millennia. This year, De Beers partners with Frieze Masters for the first time, to premiere Voyage through the Diamond Realm — an experience that reveals the living heritage of diamonds through immersive visual storytelling, scenography and soundscapes, inviting audiences to engage with the cosmic and earthl