1948: De Beers 'A diamond is forever' campaign invents the modern day engagement ring

Desert diamonds: a gift from nature, as individual as you. Desert diamonds reveal the beauty and uniqueness of natural diamonds, showcasing a spectrum of hues from warm whites, honey, ochre, whiskey and sunset browns - each shaped by time and the elements. This holiday season, gifting a Desert diamond is gifting something truly unique and as individual as the person who wears it. Discover the campaign on http://spkl.io/Desertdiamonds | De Beers Group

For millennia, diamonds have lived at the core of our human history. Born at the heart of the Earth millions to billions of years ago, they have inspired myths, tales and magical beliefs for millennia. This year, De Beers partners with Frieze Masters for the first time, to premiere Voyage through the Diamond Realm — an experience that reveals the living heritage of diamonds through immersive visual storytelling, scenography and soundscapes, inviting audiences to engage with the cosmic and earthl

Introducing ORIGIN De Beers Group, where each diamond has a story — just like you. Through ORIGIN your diamond’s journey is revealed: where it comes from, how rare it is, and how it has transformed lives along the way. The beauty of each diamond is reflected in its exceptional brilliance. Find your ORIGIN De Beers Group retailer at the link in bio. | De Beers Group