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BJJ's Marketing Problem: All the Stars, None of the Stories #Shorts
#BJJ #JiuJitsu #Shorts BJJ has a marketing problem. Not a talent problem. Mica Galvao won every major title last year. Ask someone outside the sport who he is. Blank stare. Three promotions ran events in the same month. All of them had killers on the card. None of them built a story you'd remember Tuesday. Exclusive contracts lock athletes in ...
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