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🏈 The NFL’s Super Bowl ad captures a league that’s paying close attention to the national mood—and adjusting its tone accordingly. Traditionally, the NFL uses its showcase event to debut a marquee brand spot—often a sweeping, high-production football showcase like 2023’s exhilarating “Run with It”—that sits alongside a separate, cause-driven message elsewhere in the broadcast. This year’s brand entry, “Champion,” is something of a hybrid, telling an intimate story about leadership and belief th
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