This 1968 Firebird 400 tv commercial features spokeperson Paul Richards, an actor with a very distinct voice, who narrated and/or appeared in many Pontiac tv commercials at the time. Paul passed away in 1974. Mike | Musclecar Films

TV commercial for the 1967 Firebirds. In this commercial Pontiac takes a swipe at the Plymouth Barracuda, Ford Mustang, and Mercury Cougar without ever mentioning them by name. One of my favorite images of the entire muscle car era occurs in this commercial when we see 5 Firebirds in formation heading towards the camera. Pontiac marketed the 1967 Firebirds as 5 different types of cars, which they called "The Magnificent Five" after the popular 1960 western movie "The Magnificent Seven". They use