‘Hot’ Santa drives the customers wild for Target
Nov 18, 2024 · We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a hot Santa in Target’s Christmas ad. Our silver-bearded hero heads out of his luxury pad, all dressed in red. He leaves the reindeers behind as he revs up his sporty red pick-up truck (number plate:
People’s Postcode Lottery changes tack with Ellie Goulding
Oct 11, 2024 · New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece. New lottery operator Allwyn has found much the same, with sales down and little sign that that
Another lengthy Disney commercial from adam&eveDDB
Nov 28, 2024 · Two weeks after adam&eveDDB’s four-minute Christmas epic for Disney, the agency’s London and New York offices have teamed up for a three-and-a-half minute celebration of the 60 th anniversary of the song, It’s a Small World.. Written by the Sherman brothers for a Disneyland water ride, we see the song performed in punk, disco and hip hop styles to represent the last six decades of music.
Currys and AMV BBDO go up a notch with new ‘IRL’ campaign
Oct 10, 2024 · Here's a good example of persevering with a campaign idea (or "brand platform" as it's now known). AMV BBDO's "Beyond techspectations" work for Currys has always had a whiff of effective over creative, but finally the two have come together to create a strong piece of work. A riff on the idea of IRL shopping
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Nov 27, 2024 · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has
MAA blast from the past: ‘Christmas is for sharing’ from …
Nov 19, 2024 · A hiatus now in Christmas ads (have they all shot their bolt before December?) but here's one that still resonates with some: Sainsbury's 'Christmas is for sharing' from 2014, the centenary of 1914, from AMV BBDO. At the time Omnicom siblings AMV and adam&eveDDB were locked in a 1914-style fierce rivalry over the best and
New Commercial Arts enlists AI for Vodafone
Dec 4, 2024 · Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by Ogilvy) which describes its role as “production partner.”
M&C Saatchi is at it again: this time sailing under new banner ...
Dec 2, 2024 · M&C Saatchi is finally moving on from its venerable 'brutal simplicity of thought' mantra as it approaches its 30th birthday next year. The "new look and strategic focus" is 'cultural power,' which is harder to argue with than brutal simplicity which is, in this multimedia age, a touch simplistic. UK CEO Jo Bacon says: “We've
Publicis Groupe in the jobs vanguard as Leo Burnett closes GM …
Nov 18, 2024 · It's that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which they never do of course so the holiday season is when redundancies are decided, ready to smuggle out over a period when holding companies and agencies think no-one's looking. Publicis Groupe has already wielded the
Michael Farmer: why Publicis is leading the holding company pack
Dec 4, 2024 · This is consultant Michael Farmer's recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis During the past 8 years, IPG and Publicis have grown their revenues, while WPP and Omnicom have declined. These holding companies are not managed in a uniform way. What's going on?