Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.

And the 2025 Allure Best of Beauty winners are... see all of the skin-care, hair-care, makeup, nails, and fragrance products that we awarded our coveted little red seal.

The winners are ready for their close-up. See the 70 hair, makeup, skin-care, and body products your fellow beauty lovers can't live without and deemed worthy of a 2025 Allure Readers' Choice Award.

Read more about Allure Magazine from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.

At Allure, we believe that makeup and hair are significant art forms, that “anti-aging” is a terrible idea, and that everyone’s beauty deserves to be included and celebrated.

The best makeup tips, tutorials, and product recommendations for everything from eye shadow, brow pencils, and mascara to foundation and lip gloss, as reported by the experts at Allure.

Here, 357 new Allure 2024 Best of Beauty Award winners that—you have to admit—look so good with a splash of red.

Shop the beauty products Allure editors are most excited about across every category, including hair, skin care, makeup, fragrance, nails, and more.

Sep 15, 2021 · Allure editors share their in-depth and honest assessment of the beauty products they can't get enough of across all categories: skin care, makeup, nails, and hair care.

Read more about Beauty Box from Allure, and discover new ideas, makeup looks, skin-care advice, the best beauty products, tips, and trends.