Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Global media price inflation looks set to increase to 4.4% for 2026, driven by the impact of the 2026 FIFA World Cup, the WFA’s biannual poll of media price inflation forecasts, Outlook, suggests. The ...

Marketers need to reframe brand-building and performance marketing as an integrated approach, with the role of brand-building emphasised as the digital disruptors grow. Marketers should focus on ...

This study by KPMG China, with contributions from DLG, City University of Hong Kong, and YouGov, gives an overview of the luxury purchasing behaviours of consumers in China as their outlook evolves ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...

Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...