McDonald's, a QSR, launched a sauce quest across the internet and stores in Australia to increase McNuggets sales and buyers and generate buzz and fame.

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Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

QQ Star is a subdivision brand of liquid milk launched by Yili Group for Chinese children. It focuses on the all-round and healthy growth of children. It has relied on the national variety show "Where ...

Generation-related headlines may be a regular part of our news feeds, but the distinctions between generations are not where marketers should be looking.

Bucher Emhart Glass (Emhart), a machine industry company, increased its market share by creating video content that highlighted how glass forming and glass inspection can be integrated to improve ...

Eighty-one percent of business-to-business (B2B) ads are not noticed or correctly identified, according to a study from MediaScience, the research firm, and The B2B Institute, a think tank run by ...