News

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with ...
In his Cannes debut, the writer, academic, and erstwhile Cannes Lions refusenik Mark Ritson took a hatchet to the idea of creative supremacy, arguing that creative is an important part of ad ...
Pinterest, the image-led social media service, is on a commercial upswing as it sees accelerating growth in both advertising revenue and users – a new platform insights report from WARC Media goes ...
In an increasingly fragmented media environment, sport is one of the last remaining watercooler moments, drawing mass attention and big spending, but the latest edition of WARC’s Global Advertising ...
The latest WARC industry snapshot report examines key macro B2B drivers, identifying five trends that will shape marketing strategies in 2024, including: influencer marketing, B2B’s transition to ...
Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.
Without attention, ads cannot have an emotional impact, and without emotion, marketers are unlikely to build brands for the long term, new research from the Ad Council Australia, Amplified ...
A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...
Eighty-five percent of ads fail to reach the “attention threshold” that is needed to make an enduring impact from a brand-building perspective, according to research discussed at the Cannes Lions ...
Short-termism and long-termism are both just wrong-termism, says Tom Roach. Let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting them ...
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...