This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

While marketers and agencies trip over themselves trying to figure out what makes a platform’s algorithm tick, one industry stalwart argues that we should be running in the opposite direction to make ...

WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss trends in marketing measurement.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

Brands don't live in media. They live in memory – and memory forms differently depending on how, where, and when your audience is paying attention, argues Faris Yakob in part two of his M Theory ...

WARC Rankings 2026: Creative 100 revealed. Publicis Conseil and Axa was the most creatively awarded campaign of 2025, while Le Pub Milan and Serviceplan Munich lead the agency rankings; on the client ...

T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?

TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...