This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...
WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...
System 1's Andrew Tindall and brand strategist Eugene Healey join WARC's Anna Hamill to break down creator effectiveness hacks, how to brief creators properly, and why so many marketers are using the ...
WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...
As consumers seek stability in an increasingly uncertain world, rituals are becoming more meaningful than habits. Colleen Ryan from TRA explains why brands that earn a place in these emotionally ...
Adopting a new approach to content centered on structural logic can dramatically boost a brand's presence in AI-generated responses from Large Language Models (LLMs), helping marketers avoid being ...
As brand perception is increasingly shaped by images, video, audio and AI-generated summaries, traditional text-based social listening no longer captures the full picture. Mimrah Mahmood from ...
Chinese brands are reshaping competition across Southeast Asia by redefining value, speed and innovation. Landor’s Joël Céré argues that local brands can only stay ahead by leaning into their cultural ...
Ad industry analyst and author Michael Farmer joins WARC's David Tiltman to discuss his new book 'Madison Avenue Revisited' and offer his take on 30+ years of change to advertising business models, ...
Understanding which levers contribute to brand health will be important for brands like BYD, Jaecoo and Omoda as they look to ensure long-term results in the UK and Europe. Understanding which levers ...
Explores how community intelligence is reshaping creative success in the age of AI, and why the future advantage belongs to brands that can learn, adapt, and create alongside culture as it unfolds.
WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...
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