The Kraft brand cranks the volume on its identity, trading subtlety for swagger and teaming up with the rapper for a campaign that oozes confidence.

After three decades working in tech, Dan Garrison describes today’s pace of change as relentless, saying that if brands aren’t blending tech with creativity, they’re getting it wrong.

A report on Living Standards by the Resolution Foundation found that Black, Asian and minority ethnic workers lose out on an ...

Despite being one of the industry’s most prolific LinkedIn profiles, Andrew Tindall lays out how the ads we celebrate in said ...

The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and ...

An immersive strategy changes how we creatively and commercially approach the future of luxury and marketing. But none of ...

What’s bleach got to do with Sherlock Holmes and Shakespeare? Turns out, it’s part of a bold brand move to reinvent heritage ...

The Advertising Standards Authority (ASA) has recently banned two major UK brands from casting “unhealthily thin” models in promotional material. Kirsty Hathaway, ECD, JOAN London, wonders if body ...

The algorithmic age of pay-per-click (PPC) has arrived, paving endless new roads for search and paid media to follow, and turning PPC experts into soothsayers as they attempt to divine the next ...

‘Vibe coding’ is the latest buzzword for asking AI to build your website or app while you sit back and “trust the process.” ...

With AI changing how customers interact with brands, Dan Bowers of TMW (part of Accenture Song) explains why it’s time to ...

With AI changing how customers interact with brands, Dan Bowers of TMW (part of Accenture Song) explains why it’s time to crank up the EQ.