Total NFL revenue cleared $23 billion in the just-completed fiscal year, CFO Christine Dorfler told owners and execs late ...

Hollywood brands activating around UFC 314 include streaming service Paramount+, pushing its “MobLand” series, and Warner ...

AI is the theme of this week's SBJ Tech newsletter, as Ethan Joyce dives into insights from the latest installment of SBJ ...

In a room full of college sports administrators and coaches dressed in khakis and polos, Carol Stiff burst in wearing a hot pink pantsuit. Stiff, a longtime ESPN executive, stepped to the front of the ...

Sunday’s NCAA Women’s Basketball Championship audience fell 54% from last year’s Caitlin Clark-fueled figure and dropped 13% ...

The soft deadline of April 1 for five NBA teams to extend their expiring deals with FanDuel Sports Network has been delayed for an undisclosed period, sources told SBJ, a postponement that could ...

The Dallas Mavericks have offered free Play-In tickets to Club Maverick Members in an apparent attempt to heal the fanbase ...

NFL owners approved a measure today lowering the deadline to flex “Thursday Night Football” matchups from 28 days before the ...

A moneyline or a trading price? A wager, or an entry fee? Nearly seven years after a Supreme Court ruling cleared the way for states to legalize sports betting, it seems we’ve moved on from the ...

Keep reading for much more on the NFL’s new top lawyer Ted Ullyot, the league’s spot in the tumultuous world of DEI, a sendoff to the NFL’s Howard Katz, Woody Johnson’s complaints and more coming out ...