As AI speeds up product discovery, brands need to build trust earlier through relevant content, evolving creative and ...

As festive feeds become increasingly crowded, brands and creators discuss the need for authentic storytelling, selective ...

Marketers discussed testing growth channels, operational readiness for festive demand, avoiding heavy discounting, and ...

From media choices and creators to consumer insights and cultural nuances, brands are moving beyond translation to build ...

At Social Samosa's Festive Marketing Camp 2026, marketers explore how brands can turn festive attention into immediate sales ...

Dabur India's Rajiv Dubey explores how changing consumer aspirations, regional nuances and fragmented media are reshaping the ...

Akasa Air's CMO, Naarayan T V, at Festive Marketing Camp 2026 talks about balancing cultural relevance, consumer shifts, ...

At Festive Marketing Camp 2026, Anand Parameswaran discussed shifting consumer demand, premiumisation, search, shopping ...

Chhabra outlines why the fashion watch brand avoids mass media, favouring targeted digital communication to reach consumers ...

Kinder Schoko-Bons Crispy’s ‘Cheer to Win’ campaign used the 2026 ICC World Cup and IPL to build awareness and trial. The ...

Google Pics is an AI image creation and editing tool, while Gemini’s agentic video understanding dynamically searches video ...

The service combines digital, content and public relations to assess whether brands are visible, accurately represented and ...