Chhabra outlines why the fashion watch brand avoids mass media, favouring targeted digital communication to reach consumers ...

The service combines digital, content and public relations to assess whether brands are visible, accurately represented and ...

In his new role, Ahmad will be responsible for sales and customer success across its international markets. He is expected to ...

The research highlights a growing focus on expert-led content, professional networks and AI search optimisation as Gen Z ...

partnership will focus on expanding the tournament’s global footprint, strengthening fan engagement & unlocking new commercial opportunities .

The article explores how food brands' health and purity claims often outpace regulation, highlighting recent controversies, ...

The FTC alleges Amazon secretly raised advertising costs for more than 1 million brands and sellers over seven years, ...

As brands turn to humour, creators and cultural moments to cut through crowded feeds, experts say attention alone is not ...

Google Pics is an AI image creation and editing tool, while Gemini’s agentic video understanding dynamically searches video ...

The agency will manage advertising across digital, static, branded and experiential formats, with media placements planned around passenger movement, dwell time and the airport’s infrastructure.

Reddit’s 15-second Engaged Video Views goal counts completed views for videos up to 15 seconds and views after 15 seconds for longer videos, where advertisers pay for these engaged views.

As Associate Creative Director, Tazeen Shaikh will focus on brand and experience design, while Jervin D'Souza as Client ...