Chhabra outlines why the fashion watch brand avoids mass media, favouring targeted digital communication to reach consumers ...

The research highlights a growing focus on expert-led content, professional networks and AI search optimisation as Gen Z ...

The article explores how food brands' health and purity claims often outpace regulation, highlighting recent controversies, ...

The service combines digital, content and public relations to assess whether brands are visible, accurately represented and ...

In his new role, Ahmad will be responsible for sales and customer success across its international markets. He is expected to ...

The FTC alleges Amazon secretly raised advertising costs for more than 1 million brands and sellers over seven years, ...

Google Pics is an AI image creation and editing tool, while Gemini’s agentic video understanding dynamically searches video ...

As Associate Creative Director, Tazeen Shaikh will focus on brand and experience design, while Jervin D'Souza as Client ...

It will be available on mobile and CTVs via the App Store and Google Play in the UK, Canada and Singapore, with quarterly ...

partnership will focus on expanding the tournament’s global footprint, strengthening fan engagement & unlocking new commercial opportunities .

Reddit’s 15-second Engaged Video Views goal counts completed views for videos up to 15 seconds and views after 15 seconds for longer videos, where advertisers pay for these engaged views.

The agency will manage advertising across digital, static, branded and experiential formats, with media placements planned around passenger movement, dwell time and the airport’s infrastructure.