The brand transformed social media chatter into an influencer-led prankvertising campaign. by Eric Berger ...

The brand tapped creator Kitty Murphy to pitch its audience on open roles at the company.

The US Open has become an on-again-off-again tradition for my friends and me, and Fan Week is the perfect medium to ...

SVP of creator marketing and paid media Catherine O’Neill and SVP of media Paige Weber join the agency to integrate creators into the ‘nucleus’ of clients’ business strategies.

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. Big improvement ...

Remembering Dolly Parton. Did you know that the East Tennessee Children’s Hospital was renamed Dolly Parton Children’s Hospital this year? PRWeek looks back on the country music superstar’s work with ...

Ryan Moore steps into the role in mid-September. by Jeremy Sodergren ...

A specialist tech PR agency has lost an employment tribunal brought by its former deputy chief executive and been ordered to pay them more than £70,000, it has emerged.

The former Colgate-Palmolive chief communications officer joins the consulting firm’s global corporate affairs practice.

O’Connor will assume the communications responsibilities previously held by Jay Carney, Airbnb’s former head of ...

PRWeek’s Jess Ruderman and Julia Walker share highlights from summer events they attended — which involved everything from ...

The 100 Creators campaign marks CMO Fernando Machado’s first national campaign for the brand. by Julia Walker ...