Pitch

Delhi HC restrains Beco’s comparative campaign featuring Surf Excel, Vim

As per reports, the judge observed that comparative advertising may portray a rival’s product unfavourably, but “crosses the ...
Pitch

Publicis wins LVMH APAC media account

According to media reports, the account has moved to Publicis without a formal pitch. The mandate was previously held by WPP ...
Pitch

Mayank Kumar joins IndiGo as Head of Content and Creative – Marketing

Mayank Kumar has joined IndiGo as Head of Content and Creative – Marketing. He announced the move on LinkedIn, writing, “On ...
Pitch

AI can deliver scale, but human insight will build brand love: Marketing leaders

At e4m Pitch CMO Summit, industry leaders discussed why cultural intelligence, emotion and trust must remain central to AI-powered marketing ...
Pitch

Omnicom Advertising names Andrew Robertson as CEO; Troy Ruhanen set to retire

Andrew Robertson, Chairman of BBDO Worldwide, has been named CEO of Omnicom Advertising with immediate effect. Robertson has ...
Pitch

Havas India launches luxury and lifestyle experiential agency Shortcut Shobiz India

Havas India has announced the launch of Shortcut Shobiz India, a new luxury and lifestyle experiential agency, created in ...
Pitch

Why same ad can work in one moment & fail in another, MediaKart’s Shahad Anand explains

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining ...
Pitch

Hema V.R. elevated to Chief Channel Officer for Zee’s Marathi entertainment business

Hema V.R. has been elevated to Chief Channel Officer at Zee Entertainment Enterprises Limited, where she will oversee Zee Marathi, Marathi ZEE5, Zee Talkies and Zee Yuva. Prior to her elevation, Hema ...
Pitch

Diageo’s Amitabh Pande outlines 5 shifts reshaping brand building

At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are ...
Pitch

Culture, not code: Britannia's Puneet Das on what really builds brand love

At the Pitch CMO Summit 2026, the Britannia CMO emphasised that technology may enable brands, but it is deep cultural ...
Pitch

Data to Permission: Why Gowthaman Ragothaman says consent will reshape marketing

At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will ...
Pitch

e4m, cricexec announce strategic partnership to strengthen cricket business ecosystem

The collaboration will bring together their respective strengths and networks to foster industry dialogue across media, sponsorship, technology, investment and the wider commercial cricket ecosystem ...