With agentic commerce, the industry has the opportunity to build on the infrastructure that’s already in place. Existing payment networks, fraud controls, identity verification, and merchant risk ...

Amazon.com illegally raised prices for advertisers by surreptitiously raising the minimum price required to place ads that ‌promote their products, the U.S. Federal Trade Commission alleged in a ...

Retailers that understand the operational problems they want to solve will be better equipped to choose the right solution — and build an implementation strategy around it.

This isn't the end of B2C marketing. It's the beginning of business-to-agent (B2A) marketing. Brands now have two audiences: one human, one AI.

Retailers have spent decades (and billions of dollars) building loyalty ecosystems designed to understand their customers, personalize experiences, and give people a reason to come back.

Peak season planning is always a combination of in-depth modeling, informed assumptions and, most importantly, gutfeel guesswork.

The Home Depot expanded its AI assistant, Magic Apron, to include localized store knowledge to assist in-store shoppers.

Millions of user records belonging to Carhartt customers have been leaked onto the dark web, exposing people’s names, email addresses, postal addresses, and phone numbers, to all sorts of scammers and ...

Our latest research shows that 60 percent of consumers are more likely to buy from brands they already know during Black Friday and Cyber Monday. More than half are more likely to join a loyalty ...

Retailers shipping internationally should be stress-testing the partner they’re handing those shipments off to. This is where visibility is often lower, and issues can surface that directly affect ...

For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, and optimize for conversion.

Contentsquare’s consumer survey data shows that adoption is shaped by how well AI fits into existing behaviors. The result is a shopping journey that's expanding, with AI layered into research and ...