What if the brand mascot itself became the billboard? Mars Cosmetics has taken its mascot, Marsie, out of the conventional advertising frame and onto the streets of Mumbai with a larger-than-life ...

Next in OOH Thought Leadership, Stephen Joseph, Group CEO of Ocean Outdoor, shares his perspective on how AI, data and ...

Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase ...

The Way Ahead for LED Displays?’ looking at a simple question: should performance testing be mandatory for DOOH LED screens ...

Introducing OOH Thought Leadership, a new M4G column series bringing sharp perspectives and informed viewpoints from the ...

Spotify is taking the idea of a playlist beyond the phone screen and putting it directly into the places and communities that ...

The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded ...

IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the ...

Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into a ...

Next in Candid Chats@Backstage OAC 2026, Junaid Shaikh, Managing Director, RoshanSpace Brandcom, speaks about supporting OAC, ...

In an interview with M4G, Abhinav Nagireddy, Founder and Managing Director, Iconic by One Vision, discusses the company’s ...

Bosch, in collaboration with Brand Street Integrated Consultancy Network, took its festive presence onto Kerala’s backwaters ...