Former chair of The Marketing Society Craig Inglis is set to join TEAL Group as its full-time chief customer officer.
Accountancy firm HaysMac rebranded after realising that its external brand identity had failed to keep pace with its actual ...
Looking to strengthen fundraising support in a competitive sector, Guide Dogs’ marketing lead is leaning on “emotional ...
As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models ...
Shop price inflation increased to 1.5% year on year in August, against growth of 0.9% in July, above the 3-month average of 1 ...
In the latest episode, Ben Carter offers a rallying cry to the marketing industry to regain its confidence and position ...
Robinsons and Wimbledon have ended their partnership after almost nine decades, marking the end of one of the longest running sport sponsorship deals. The Britvic-owned brand today confirmed it will ...
Do you live in one of the four lucky UK cities to be blessed with a Dishoom? If so, the chances are you’ll have sampled, or at least heard of, the tasty Bombay comfort food on offer. The chain was ...
Aldi’s marketing director Kyrsten Halley has departed the grocer after two and a half years to set up her own marketing consultancy. Halley tells Marketing Week her consultancy aims to help brands ...
SunLife is looking to give “everyday confidence” to its over 50s audience via its latest campaign and wider modernised approach to brand marketing. “For us, we have been very reliant on over 50s life ...
Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of ...
Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.
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