Accountancy firm HaysMac rebranded after realising that its external brand identity had failed to keep pace with its actual ...
Shop price inflation increased to 1.5% year on year in August, against growth of 0.9% in July, above the 3-month average of 1 ...
Former chair of The Marketing Society Craig Inglis is set to join TEAL Group as its full-time chief customer officer.
As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models ...
Looking to strengthen fundraising support in a competitive sector, Guide Dogs’ marketing lead is leaning on “emotional ...
In the latest episode, Ben Carter offers a rallying cry to the marketing industry to regain its confidence and position ...
Marketers are more likely to see delivering effectiveness as everyone’s responsibility, rather than the role of a dedicated ...
Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.
Your tracker gives you the numbers. But is it measuring the things that actually drive choice in your category? Basis Global ...
The social media giant will withhold 30% of the $18bn owed to US states if rivals YouTube and TikTok don’t copy its safety ...
While 70% of marketers say their business is focused on effectiveness, almost two thirds are still tasked with delivering ...
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