Accountancy firm HaysMac rebranded after realising that its external brand identity had failed to keep pace with its actual ...

Former chair of The Marketing Society Craig Inglis is set to join TEAL Group as its full-time chief customer officer.

Looking to strengthen fundraising support in a competitive sector, Guide Dogs’ marketing lead is leaning on “emotional ...

As more spend is invested in influencer marketing, brands are maximising effectiveness by plugging creators into MMM models ...

Shop price inflation increased to 1.5% year on year in August, against growth of 0.9% in July, above the 3-month average of 1 ...

In the latest episode, Ben Carter offers a rallying cry to the marketing industry to regain its confidence and position ...

Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.

Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of ...

With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate ...

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI ...

Your tracker gives you the numbers. But is it measuring the things that actually drive choice in your category? Basis Global ...

Aid” when it comes to believing in the idea of brand “fans”, claims Klarna CMO David Sandstrom. Earlier this week, it was ...