Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week ...

Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned ...

AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to ...

IAB is developing a framework to measure and credit AI-influenced conversions when attribution signals are missing.

Zara is now officially the most valuable fashion brand in the world, dethroning Nike in Kantar’s BrandZ 2026 ranking. A ...

Albertsons has revealed that its conversational AI tools are helping generate higher average order values as cost and value ...

AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As ...

Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today’s DevSecOps workflows focus on stripping out unnecessary pieces and baking security ...

AI assistants are sending more shoppers to retail websites as Google, OpenAI, and retailers develop shopping tools that connect product discovery with merchant product data and checkout systems. Adobe ...

Findings from the fifth Protiviti AI Pulse Survey, “The AI-People Conundrum: Learning to Lead, Not Lag,” has revealed a gap in confidence between company executives and HR leaders regarding AI ...

AI-powered shopping platform, Minty, has launched the Minty Shopify app giving merchants enhanced ways to bridge the gap between browsing and buying. By connecting any Shopify store to Minty’s vast ...

Michaels said shoppers using its Ask Mike, an AI-powered shopping assistant, converted at more than double the rate of customers using the retailer’s traditional search function. The tool has handled ...