When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...

Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia. As part of anticipated global ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Writing - Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools ...

Social Media Marketing - This infographic explores four approaches that marketers can take to connect meaningfully with ...