As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content ...

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

America’s 250th anniversary has been a once-in-a-generation moment, offering brands and creators a unique opportunity to ...

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement ...

London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual ...

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the ...

The company will use an automated system to target display options, and brands will no longer be able to decide which apps ...

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting ...