Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...
Starbucks and Peanuts have joined forces this autumn to launch a limited-edition collection inspired by the timeless seasonal ...
StarHub is bringing its upgraded 5G+ network into the real world with a new integrated campaign that turns stronger ...
Madrid is putting its invisible heartbeat at the centre of a new global tourism campaign, as Madrid Turismo by IFEMA MADRID ...
Klook is giving its global brand platform a Singapore spin, tapping local artist Benjamin Kheng for an original jingle while rolling out an interactive travel personality quiz and a surprise street ...
CHAGEE is taking matcha to another planet. The tea brand has teamed up with beloved literary classic The Little Prince for ...
Naveen Gupta is co-founder of Spalba. He has spent 27 years building and scaling experiential and event-tech businesses ...
Nestlé has taken home the Mob-Ex Best of Show – Brand title for the third consecutive year, capping a strong showing at this ...
Cheers is putting a Singaporean spin on the daily commute with a limited-edition chili crab SimplyGo EZ-Link charm, now ...
PepsiCo has reportedly appointed Publicis Groupe to its global media account, with the holding company set to take on an ...
Books are having a moment. From fashion houses hosting literary clubs to celebrities turning reading lists into cultural ...
CNBC, a unit of Versant Media Group, is shutting down its Hong Kong bureau and canceling several daily live shows as part of a major operational overhaul across Asia and Europe. In a statement sent to ...
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