Campaign flights are giving way to content systems that serialize ideas, pace assets, and use participation to extend ...

A practical food influencer marketing framework for choosing credible creators, designing for product trial, measuring ...

Tiger Beer’s new campaign treats courage as everyday behaviour, using a tiger metaphor and a Southeast Asia insight to shape ...

Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for ...

AI platforms now handle more campaign execution. Here is where agencies still add value, and where software is becoming enough.

Domino’s is marketing its one-person “Domino” pizza with dark comedy ads and a promo that swaps competitor receipts for free pizza, up to $1M.

Rival’s Gen Z survey finds only 11% feel understood. Disengagement is high, and price and quality outweigh influencers as ...

Relevance International appoints Freddie Gilbey as London director, adding senior luxury communications capacity across its ...

Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as ...

A yearlong music festival theme brings artist-inspired dolls, YouTube content, and a live Lollapalooza moment to L.O.L.

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign ...

Jennie’s first adidas Originals collection shows how fandom, identity, and camera-ready styling shape modern fashion ...