Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

Continuing its endeavour to fostering mindful use of technology, vivo India has introduced the 6 th edition of the #SwitchOff ...

Articles written by Prabhakar Mundkur ...

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...

The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches ...

As AI revolutionises daily life, simplifying tasks but amplifying expectations, Cadbury 5 Star cleverly positions itself as a ...

Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's ...

This advertisement is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, ...

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...

Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor ...