Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

Continuing its endeavour to fostering mindful use of technology, vivo India has introduced the 6 th edition of the #SwitchOff ...

Articles written by Prabhakar Mundkur ...

As algorithms dominate, Kotak Mahindra Bank’s EVP—marketing points out that live events offer marketers the human touch that ...

It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.

The curtain has fallen on the 23rd edition of the Autocar Awards 2025 held at Taj Lands End, Bandra. The evening epitomised ...

Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD ...

Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to ...

This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.