MrBeast’s new head of TikTok, Anton Pirisi, is bringing a more personal, unexpected and platform-native approach to one of the world’s biggest creator brands.

Publicis was awarded PepsiCo's global media account without a pitch.

The brand tapped creator Kitty Murphy to pitch its audience on open roles at the company.

The new initiative brings independent creators into foodism's editorial and production ecosystem, offering brands a model for creator-led, mobile-first storytelling.

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.

Walmart Canada’s senior director of creative and brand discusses why giving creators room to interpret a brand idea is central to its approach to content, culture and commerce.

"Together, they will bring fresh momentum to CMDC as we champion and build an industry that is strong, trusted and ready for what comes next," said CMDC president Shannon Lewis.

Tucker will serve as vice-president, business lead in Halifax, as the agency looks to deepen regional relationships and connect Atlantic Canadian clients with its national capabilities.

A new campaign from Conflict is running across the GTA and the Canadian east coast. by Chris Powell ...

Zanger. by Campaign Staff ...

The ice cream brand has upped the ante in their Toronto billboard back-and-forth, with a spoonful of innuendo.

At a time when travellers are seeking authentic, memorable experiences, Ontario's diversity is one of its greatest compe ...