This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...

Grok is one of the growing list of generative AI chatbots available to use, developed by Elon Musk’s xAI research lab as a direct competitor to OpenAI’s ChatGPT. It launched first on the microblogging ...

Norman Nielsen, VP of Growth at Omio, will be speaking at Business of Apps Berlin (formerly App Promotion Summit Berlin). He met with us for a quick, informal chat to give us an overview what he and ...

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

This guide will cover everything from being a social media affiliate, how you stand to benefit from getting involved, and how to choose the best social media affiliate programs. Social media affiliate ...

Colton is the Product Marketing Specialist at Piknik, the bundled subscription service including world-renowned apps like Sago Mini World and Toca Boca Jr. With over 10 years in digital and ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...