Want to know who the top mobile app developers and game development companies are in India for Android and iOS? In this guide, we’ll give an overview of the app developers market in India –any company ...

Cole Dennis is a creative strategist at Phiture, a full stack app marketing agency with hubs in New York, Berlin, London, and Barcelona. He has spent 13 years as a creative digital marketer, studied ...

For years, competitive advantage in mobile growth came from getting better at acquiring users. Teams became better at media buying. Attribution improved. Campaign optimization became increasingly ...

Short drama isn’t just having a moment. It’s becoming one of the fastest-growing categories in the global mobile app economy. According to a recent report jointly published by Mintegral and ...

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of ...

AI-powered optimization, privacy updates, evolving attribution models, and platform automation have rewritten the rules of user acquisition. Strategies that worked just a few years ago no longer ...

Mobile marketers keep making the same quiet observation in 2026: the channels they have always used to build a brand have stopped feeling premium. Feeds are crowded. Brand-safety is uncertain. And the ...

Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

In 2025, the Generative AI mobile apps market reached an all-time high, generating $3B in revenue by the end of the year. It also demonstrated the fastest growth out of all the app segments, with ...