In this week’s Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ignore unskippable ads. To have Week in Charts delivered to your inbox, you can ...
The logic behind these deals remains consistent: providing the international streaming giants with a fresh boost of local ...
In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad auctions, and influencer-led TV series are on the rise. To have Week in Charts ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
The latest US TV upfront saw spending commitments make up 75 percent of this season’s total deal volume, according to research from Madison & Wall and Media Dynamics. The results suggest investment ...
The wave of consolidation we’re seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, ...
As agencies seek to win over clients in procurement-driven pitches, certain agency models have increased their reliance on principal media in order to lower their costs. And while proprietary ...
In this week’s Week in Review: YouTube goes on the defensive against Netflix’s creators deals, Goalhanger eyes up film and TV expansion, and India removes its 12 minute TV ad cap. YouTube is offering ...
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