Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business. Product resellers must decide what mix of brand ...

PayPal is available in some form in 191 countries as of May 2013. PayPal only offers limited service in some countries. It has no dealings whatsoever in some other countries, many of which are in the ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

Spreadsheets are an essential business and accounting tool. They can vary in complexity and can be used for various reasons, but their primary purpose is to organize and categorize data into a logical ...

Intrusive marketing, as its name suggests, is invasive and turns off consumers. While you might think there's no such thing as bad publicity, customers can develop an antipathy to a business, meaning ...

A few decades ago, billboards were an advertising powerhouse. Place your ad by a major highway, and everyone sees it as they go by. In the 21st century, you can reach more people over a wider area ...

Renovating your office space is a smart business move. Not only is it prudent to stay on top of any repairs that need to be done, a revamp can change how employees and clients perceive your business.

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

Organizational change can happen for several reasons, including financial concerns, a merger or acquisition, expanding markets, accommodating growth or a simple shift in business model. Whatever the ...

As a small-business owner, you're responsible for overseeing every aspect of your business. It may feel like your work is never done, but if you find good people and delegate gracefully, you may find ...

It may seem as if skills and experience are the most important characteristics of an employee, but attitude plays just as big of a role. After all, what good are great professional skills without the ...

Whether you're budgeting for a new startup or trying to cut expenses, it pays to know what you can typically expect your office supplies to cost month to month. Make sure you're comparing the same ...