Cossette Media’s Martin Soubeyran explains why national media strategies can lose their effectiveness in Quebec – and why translation is only the starting point.

RBC is returning to the Toronto International Film Festival (TIFF) with a lineup of activations and partnerships, including ...

Brands are looking beyond product placement, pushing NKPR to create more tailored experiences that can generate connections ...

The firm will continue supporting accessibility across the festival, while extending its presence across digital channels.

Horizon Media's president discusses the changing media landscape, the rise of shoppable media and why human strategy remains ...

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The Trade Desk (TTD) is updating its Kokai platform with new AI, forecasting and measurement features as media buying becomes more fragmented across channels and devices.