The presenting partner is adding outdoor movie screenings, live music and more fan experiences to its Yorkville activation.

The agency will lead experiential, media and influencer work across the lottery portfolio in Alberta, Saskatchewan and ...

The initiative includes a custom map built in-house and a two-hour Twitch stream, with Media Profile handling creator ...

AdEase data shows different category trends across major markets, from gambling in Alberta to government in Toronto.

Cossette Media’s Martin Soubeyran explains why national media strategies can lose their effectiveness in Quebec – and why translation is only the starting point.

RBC is returning to the Toronto International Film Festival (TIFF) with a lineup of activations and partnerships, including ...

The gum brand is extending its experiential work with Gen Z through its new "Chew Good" platform, following activations at ...

Brands are looking beyond product placement, pushing NKPR to create more tailored experiences that can generate connections ...

The firm will continue supporting accessibility across the festival, while extending its presence across digital channels.

Horizon Media's president discusses the changing media landscape, the rise of shoppable media and why human strategy remains ...

Media experts say the platform's opt-out approach puts the burden on creators as their content becomes increasingly valuable ...

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