The Tabby brand identity uses bold typography, playful “Monions” and a confident voice to help customers feel in control of ...

The Dubai FIX Dessert Chocolatier brand has opened its doors through a new creator challenge where original ideas are ...

Omnicom was the incumbent agency prior to the Publicis Groupe win, having held the global media account for PepsiCo for more ...

PURPLE MENA will provide strategic comms, brand positioning, media relations, talent partnerships, social strategies, events and more.

Beyond women in advertising, the issue looks at agency models, brand vs performance and the Integrated Comms, PR & ...

Rise MENA provides mentees access to networking events, workshops and industry-led sessions designed to support long-term ...

David Fregonas says that marketing’s next battleground will be where customer preference and machine-verifiable proof choose ...

Huda Ismail says that trust is built when Arabic is part of the narrative, cultural and crisis-communications process from the very beginning.

You cannot communicate a genuine change in how an organisation works simply by reporting what AI has achieved, writes Ramki ...

Brazen MENA will lead consumer and corporate communications across the region, spanning media relations, brand partnerships ...

LiveRamp, a leader in data collaboration, has appointed Hannah Barnett as the new Vice President, Brand Sales for UK and MENA ...

Fatma Fikree says that Emirati women’s progress is a collective national story rooted in family, leadership, heritage and ...