You cannot communicate a genuine change in how an organisation works simply by reporting what AI has achieved, writes Ramki ...

Elkaissi will oversee the strategic direction and operations of Initiative in the Kingdom as the agency advances in step with ...

It will merge viral, creator-led campaigns from Plug Media with influencer management, production and events operations at ...

Brazen MENA will lead consumer and corporate communications across the region, spanning media relations, brand partnerships ...

Fatma Fikree says that Emirati women’s progress is a collective national story rooted in family, leadership, heritage and ...

OpenAI is expanding ChatGPT Ads to MENA, as its global advertising business reaches a $1bn annualised run rate.

Eman Murad explains why brands must represent Emirati women with greater nuance, authenticity and cultural understanding.

LiveRamp, a leader in data collaboration, has appointed Hannah Barnett as the new Vice President, Brand Sales for UK and MENA ...

Vibe Media Group's Journeys Unpacked is a publication about place, movement, culture and the systems that connect them.

Luma aims to help Arabic teams in the region to develop and deliver creative work in a more natural and intuitive way.

Narrativ-ae’s Niharika Anjan says that authentic content is about owning a clear, useful and culturally relevant point of ...

Campaign is back with the 2026 edition of Marketing Game Changers Awards – a dedicated platform to celebrate client-side ...