The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain The YMCA is doubling down on wellness and getting in on the cryptocurrency ...

The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the table. The deal marks the ...

Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting… ...

Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom Waka Flocka Flame is getting into the run club game, but with ...

The men’s health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males The global men’s wellness ...

From women’s longevity and “neurowellness” to the backlash against over-optimization, ATN breaks down the shifts set to define the booming global wellness economy this year NEW YORK — The wellness ...

Marie Driscoll, CFA, serves as an adjunct professor at The New School, FIT and CUNY, and is one of RETHINK Retail’s Top Retail Experts 2021-2024 The refrain of most consumer analysts and consumer ...

Xponential is returning to its boutique fitness heritage, trimming its portfolio to five brands as Next Health looks to build a longevity empire Boutique fitness franchisor Xponential Fitness has ...

The fitness-racing giant’s latest deal gives many independent gym and studio operators a new way to program Hyrox workouts inside their facilities Following a breakout New York City event in 2024 that ...

Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value, low-price (HVLP) gym operator is launching Studio Pilates, the fourth addition to its ...

Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest in tracking everything fitness and wellness related Walking down ...

As Gen Z and millennials pour their dollars into healthy living, software leader Zenoti reveals how brands can harness AI, data and digital experiences to stay ahead and aligned with young consumers ...