The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain The YMCA is doubling down on wellness and getting in on the cryptocurrency ...

A former Barry’s instructor alleges the boutique fitness giant’s updated policy amounts to a non-compete that limits how instructors earn. The controversy has thrust Barry’s… ...

The women’s-only lifting concept, co-founded by SculptHouse founder Katherine Mason and Nike trainer Betina Gozo Shimonek, will debut in Dallas in September Founders Row is moving into women’s ...

Two Stanford grads in their 20s have created a wearable to give women’s hormones the kind of continuous tracking sleep already gets Clair Health, a jewelry-inspired wearable startup, has closed $11.6M ...

The former Peloton star and NKO founder will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance as Create Wellness scales following a $20 ...

Adoption has stalled, loyalty has soared and Oura is readying an IPO. Rock Health’s latest survey maps where the wearables industry goes from here When it comes to wearable devices, America’s wrists ...

As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers with more options than… ...

Crunch Fitness is going all in on the world’s most popular boutique fitness modality. The gym franchise has launched Crunch Reform Pilates, a new reformer Pilates studio concept that brings a boutique ...

The Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding as the protein boom shows no signs of slowing down Khloé Kardashian’s Khloud popcorn appears to ...

SuppCo, an independent testing platform that’s called out supplement companies for failing label claims, is now part of Function, a digital health unicorn recently valued at $2.5 billion ...

Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest in tracking everything fitness and wellness related Walking down ...

The fitness-racing giant’s latest deal gives many independent gym and studio operators a new way to program Hyrox workouts inside their facilities Following a breakout New York City event in 2024 that ...