Samsung is drawing more iPhone users to its foldables as Apple’s rumored entry threatens to reshape the market.

Responding to Apple's launch on Wednesday, Samsung launched a flurry of sarcastic posts on X, mocking what it portrayed as a lack of innovation.

The so-called state-of-the-art design by Apple didn’t impress Samsung, which notably debuted the similarly collapsible Samsung Galaxy Z Fold8 earlier this year.

Samsung targets Apple’s first foldable iPhone with sarcastic social media posts and global ads highlighting its early foldable lead.

Samsung has released a quirky new ad welcoming Apple to the foldable segment, just hours before the first foldable iPhone is unveiled.

Apple’s first foldable, the iPhone Duo, takes on Samsung’s Galaxy Z Fold8 Ultra with a $1,999 starting price. The iPhone Duo offers A20 Pro, up to 2TB storage and IP68 protection, while Samsung has larger displays and a 200MP triple-camera setup.

Samsung had a choice hours before Apple's foldable debut: needle its rival the way it always has, or do something stranger. It picked a stranger.The Welcome to Foldables” campaign has

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