Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid

Reliance Retail has introduced the Shein India Fast Fashion app, marking Sheins return nearly five years after its ban in India. The launch, which occurred without an official announcement, comes under a licensing

Founded in China in 2012 and later headquartered in Singapore, Shein became popular for its affordable Western fashion. However, its app was among the Chinese applications banned in India in 2020.

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.