Media Insider: Omnicom and IPG – advertising’s global mega-merger and the impact on the New Zealand industry and clients
New Zealand’s advertising industry is in for a shake-up – amid fears of staff cutbacks, concerns about client conflicts, and broader market impacts – as two of the world’s biggest agencies merge to ...
Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...
Campaign US1d
The ad industry is shaken. But should the government sector care about the Omnicom-IPG merger?
In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...
Campaign Asia1d
‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...
MM&M2d
Health leaders to watch in the Omnicom-IPG merger
Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous ...
MM&M2d
Omnicom and IPG ‘huddling together as cold winds blow’: Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger — predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ...
adexchanger2d
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
Omnicom and IPG staff fret for their future after $13bn mega merger
Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks ...
gritdaily2d
Zen Media Acquires Sevans PR: Building the Future of PR and Marketing
Zen Media, one of the world’s top Go-to-Market (GTM) agencies, has acquired Sevans PR, a tech-focused strategic ...
Campaign US3d
The data behind the deal: Omnicom-IPG merger in 3 charts
The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...
What Omnicom-IPG means for the media marketplace
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.